The Marketing Supply Chain is comprised of numerous partners inside and outside of an organization – including brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses, the list goes on – all interconnected through complex relationships with little to no measurement in efficiency.
With each partner moving the process forward toward their own end goals, you can begin to see how working around one another quickly becomes the way business gets done.
Even if you start out with an effective and efficient supply chain, it can grow cumbersome and unwieldy as new partners, new products and new technologies are added. Studies show leading companies spend up to 60% of marketing budgets on Marketing Supply Chain operations.
While other facets of business and industry have been streamlining supply chains for years, only recently have these principles been applied successfully to marketing through NVISION's comprehensive approach.
NVISION, an exclusive offering of the North American Corporation, works with companies to simplify and organize tangled webs of agencies, vendors, and distributors – creating customized supply chain solutions that enhance control. The bottom line: NVISION reduces marketing costs, improves operational efficiencies and delivers return on marketing investment.